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People, Planet, Profit: Checks and Balances for Cultural Organizations
It’s a time of change and evaluation for cultural organizations – and that’s a good thing. The societal current condition in the United States is bringing to light several challenging – and likely...
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Data Reveals The Worst Thing About Visiting Cultural Organizations
The primary dissatisfier among visitors to both exhibit AND performance-based cultural organizations is something we can fix. What is the worst thing about a visit to a cultural organization? That’s...
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MoMA Sees Reputation Boost After Displaying Muslim Artists (DATA)
Here’s what market research reveals about MoMA’s decision to display artwork from artists hailing from the Muslim-majority nations affected by the original travel ban. Here’s the scene: In early...
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Why Those With Reported Interest Do Not Visit Cultural Organizations (DATA)
Data suggest that a sizable number of people report interest in visiting cultural organizations…and yet over thirty percent of those same people don’t actually attend. What’s going on? That’s the...
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Market to Adults (Not Families) to Maximize Attendance to Cultural...
Marketing to adults increases visitation even if much of your current visitation comes from people visiting with children. Here’s why. I’ve recently written quite a bit about the barriers to...
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Breaking Down Data-Informed Barriers to Visitation for Cultural Organizations...
Here’s a round-up of the primary reasons why people with an interest in visiting cultural organizations do not actually end up visiting…and what your organization needs to know to overcome these...
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Are Mobile Apps Worth It For Cultural Organizations? (DATA)
The short answer: No. Mobile applications have been a hot topic for a long while within the visitor-serving industry. There are mobile applications for all kinds of museums, zoos, aquariums, historic...
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People Trust Museums More Than Newspapers. Here Is Why That Matters Right Now...
Actually, it always matters. But data lend particular insight into an important role that audiences want museums to play right now. “Are museums perceived as experts – and are they trusted? To what...
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Eight Realities To Help You Become A Data-Informed Cultural Organization
Is your organization integrating market research into strategic decision-making processes yet? Here are eight important things to keep in mind. I just returned from a whirlwind 24 hours in St. Louis...
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Special Exhibits vs. Permanent Collections (DATA)
Special exhibits don’t do what many cultural organizations think that they do. If fact, they often do the opposite. The prospect of hosting special exhibits – and blockbuster exhibits, in particular –...
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Over 60% of Recent Visitors Attended Cultural Organizations As Children (DATA)
You may have guessed it was true – but here’s why this statistic matters. The idea that those who visit cultural organizations as children are more likely to come back as adults may be a “statistic”...
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