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Why Cultural Organizations Are Not Reaching Low-Income Visitors (DATA)
Data suggest that some types of cultural organizations are perceived as more welcoming than others. Here’s how we could do better. With missions to educate and inspire audiences, many visitor-serving...
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Millennials Spend More Than Others On Food and Retail at Cultural...
Here’s what your organization needs to know about why this is happening. This week’s Know Your Own Bone Fast Facts video takes a look at the onsite food, beverage, and retail purchasing habits of...
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Attracting Diverse Visitors: Cultural Organizations Overlook The Most...
Organizations mistakenly identify underserved audiences based more on ethnicity and race than what these audiences consider their most distinctive attribute – age. Cultural organizations (i.e....
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What Wealthy Donors Consider Before Making a Gift Greater Than One Million...
It isn’t necessarily your organization’s mission that matters most to ultra-wealthy donors… Some data sets are worth going over twice and making a video about them so that they sink in. This week’s...
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Mission Motivated vs. Transaction Motivated Members: What Your Cultural...
Data suggest that members to cultural organizations often fall into one of two categories – and the categories tell a lot about how to engage these members. I originally debuted this important data...
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The Value of Shared Experiences Within Cultural Organizations (DATA)
Exhibit and program content is important, but visitors who have the best experience aren’t the ones that come for the content. At cultural organizations (museums, performing arts organizations,...
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The Power of Social Media vs. Your Organization’s Website (DATA)
Think that your website is your organization’s most important online communications asset? Think again. This week’s Know Your Own Bone Fast Facts video busts a myth that seems to be slow to shake for...
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Three Data-Informed Reasons to Love Gen X Visitors to Cultural Organizations
Thank you, Gen X. Just… Thank you. Let’s be honest: Generation X is squeezed in between two large, noisy, and rather needy generations – and we spend a lot of time talking about these millennial and...
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Millennial Data Round Up: What Your Cultural Organization Needs To Know
This is what you need to know in one, single post. Millennials are a hot topic. While I consider “millennials” but one topic in the file of “pressing issues necessitating the evolution of...
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Point of Reference Sensitivity in Visitors: How It Affects Your Cultural...
Data suggest that it’s good to to be the first organization that someone visits… but what if yours is the second? If you’re the best art museum, for instance, then a visitor to art museums should be...
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Combating Case Study Envy Within Museums And Cultural Organizations (DATA)
Bad things happen to good organizations when conference attendees leave their thinking caps at home. Industry conferences can provide amazing opportunities for cultural organizations to learn about...
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What Annoys High-Level Members at Cultural Organizations? (DATA)
Here are the top-five things that visitor-serving organizations do that annoy high level members the most… And the interesting finding that ties them together. We cultural organizations love our...
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Why Donors Stop Giving to Cultural Organizations (DATA)
Here’s why some people make a few donations to a cultural organization and then stop giving, according to the donors themselves. Yesterday was #GivingTuesday! Though it’s a rather noisy day amongst...
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The Power of Different Social Media Platforms for Organizations (DATA)
You’ll want to update your online engagement strategy accordingly. Be active on social media. It took a lot of work and the encouragement of numerous thought leaders, and I’m glad to say that this is...
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A Simple Framework For Cultivating New Audiences For Cultural Organizations
Because it is difficult to “one-off program” ourselves into long-term solvency. This week’s fast fact video (A Simple, Guiding Framework for Cultivating New Audiences) aims to cover a big, important...
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Growing Competitor for Visitation to Cultural Organizations: The Couch (DATA)
During their free time, would people rather go out or stay in? Here’s what cultural organizations need to know about the growing “couch contingent” audience. Organizations tend to believe that other...
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Distraction: Blaming Admission Cost for Cultural Center Attendance (DATA)
Yes, it’s nice to get things for free – but it’s not why people aren’t visiting cultural organizations. This week’s KYOB Fast Facts video is a bit of an experiment for the Fast Facts series. It’s a...
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Negative Substitution: Why Cultural Organizations Must Better Engage New...
Fewer and fewer people look, act, and think like “historic” attendees to visitor-serving organizations. Here’s how many fewer. As we dive more fully into 2017, I wanted to take a moment to discuss...
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The Visitor Engagement Cycle for Cultural Organizations
Securing visitation comes down to increasing reputation offsite and satisfaction onsite. Here’s how it works. If your organization aims to increase onsite visitation (and whose doesn’t?), then it’s...
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Visitor Confidence Is In Decline For US Cultural Organizations (DATA)
An index specifically measuring confidence of likely visitors to cultural organizations? We’ve got that and, all things considered, it’s probably time to share it. Alright, folks. Things are about to...
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